“Working together for YOUR digital ambitions”

Meet the team.

Gavin Cheshire - Managing Partner

Gavin has over 25 years working within the gaming industry, where he has experience in all aspects of development (boxed and digital) and publishing/development strategy. As a veteran within the games industry, he has overseen the production of a huge variety of product on every format and worked with many of the world’s biggest IP’s including; IOC, UEFA, Premier League and Formula One Management Ltd. His career includes; MD of Silicon Dreams Studio Ltd, working with leading publishers including Electronic Arts, Lego and Sega. Vice President of Codemasters Studios where he was the operational face responsible for all aspects of development and management, delivering multi-million selling games and winning numerous awards including two Bafta’s. CEO of Caperfly Ltd, developing leading edge real-time applications and working with Channel 5 TV and Endemol on Big Brother before taking the business model into gambling. Over the last six years Gavin has also created a huge network of finance contacts and has worked with a number of VC’s, Angel’s and regional local authorities to deliver over £5M pounds of investment capital for the digital media sector.

Mark Boote - Managing Partner

Mark is a senior commercial finance professional with strong transformation, finance, project, commercial and operational expertise. Bringing best practice from a wide variety of sectors and disciplines including over 10 years in the digital and media sectors. Having over 20 years’ global experience across different types of companies from PE backed to owner managed. Extensive experience of working with senior stakeholders in fast moving dynamic companies to deliver financial management, business critical change and board level strategic initiatives. Strong in cash and working capital management, business analysis and improvement, cost reduction, M&A activity and strategic planning, forecasting and management information. Vast experience in various methods of fund raising with success in achieving over £100m raised in over the last 10 years.

Tony Williams - Managing Partner

Tony brings over 27 years board level experience in the interactive entertainment industry, starting with a finance background, his career has involved him in the creation of over 300 games, both online and boxed. He has been strategically involved in building businesses of all sizes from start-up teams with under 20 employees to major organisations with over 1,000 staff. For the last 10 years, he has focused on digital and online opportunities building businesses through turnaround, organic growth and multiple acquisition. He has completed the acquisition and integration of over 20 digital companies and negotiated over $600m of bank facilities with various institutions. His career includes employment as COO of Codemasters Group, Vice Chairman and Board Director of BAM Entertainment, COO and Co-Chairman/Board Director of Take-Two Interactive, EVP of Acclaim Entertainment, VP of Crossocean Trade Finance and Vice President of City Merchants Bank.

Julian Ward - Non Executive Director

Julian is a leading intellectual property, technology and media lawyer.

He has an enviable reputation as an expert on all aspects relating to digital content, entertainment and publishing, across multimedia platforms.

Julian has spent over a decade as in-house counsel to leading media and technology companies, including 3 years at BBC Worldwide as Head of Business and Legal Affairs for Digital Retail and Games and 7 years at the leading video games developer and publisher Codemasters as General Counsel and Head of Legal.

He therefore brings a wealth of industry and client focussed insight and understanding about how to execute digital activity effectively and commercially.